CROWN ROYAL · CROWN ROYAL RIG

After years of highlighting the bars, restaurants and hosts that make gameday special every Sunday, we decided to bring the party to you. Introducing: The Crown Royal Rig a custom, Crown Royal-branded 18-wheeler and mobile tailgate crafted to bring Crown Royal to whisky fans and football fans alike. Not only did we bring the festivities and a few special guests — Rob Riggle, Tony Gonzalez, DeMarcus Ware, among others — through every stop of our journey, fans joined our efforts in the Purple Bag Project, providing care packages for active-duty military and veterans around the country. Fitted with a chrome Crown Royal Grill, a custom pillow crest hood ornament and hand-painted designs, the Crown Royal Rig was rolling celebration of whisky, community, and giving back, bringing people together through unforgettable experiences and a powerful mission of generosity.

Created with Andrew Schnieder + Cody Autterson [Porch House] and Dan Shapiro, Dylan Brackett, Max Eberle + Mateus DeFaria [Anomaly NY].

Gifs from the spot, Photos by me.